The screen of Hard Rock Hotel Ibiza will project information on designated dates, World Days collected by Unesco, with the goal of giving visibility to different causes of solidarity such as the fight against cancer, AIDS or gender violence.
On the 1st of March the screen started to show the “Balearic Island Day”. Each day will be accompanied by a significant image of the day to be commemorated or a tie of the corresponding color with the solidarity date, the day against gender violence, purple, fight against AIDS, red, and the day against breast cancer, pink, among others, as well as a sentence in Spanish, English and German.
The objective, highlighted by Palladium Hotel Group, is to make known important festivities of the island between tourists and residents and, within the solidary slope that characterized the Hard Rock brand since its inception, raise awareness on various issues of social interest.
Since its beginning, Empresas Matutes Company has opted for the largest concave LED display in the world to show the cultural and natural attractions of the island, for this reason, attractive beaches of Ibiza and Formentera was projected on it that try to show the natural and patrimonial beauty of both islands and the importance of preserving it
This campaign takes a new step in that direction by highlighting the most relevant moments in Ibiza to help others to know better the island, its culture and traditions.