The Hard Rock Heals Foundation is our global charity focused on funding music programs worldwide. This marks a strategic philanthropic shift for Hard Rock International and our licensees and franchise partners. Moving forward, all funds raised through our internal philanthropic programs (Rock Shop sales, cafe tableside campaigns, hotel incentives and casino programs) will be used to support global and local efforts that tie more closely to our greatest brand differentiator, music.
Music is energy; it stirs emotion, inspires, connects and restores. The Hard Rock Heals Foundation exists to improve lives through the power of music. Since its inception in 1971, Hard Rock International has brought people together through the power of music. We have developed partnerships with artists ranging from emerging to iconic in support of charitable efforts around the world The Hard Rock Heals . Foundation provides grants and assistance to individuals whose goal is to heal through the power of music. Partnerships with like-minded, music-centric organizations allows Hard Rock Heals Foundation the opportunity to improve lives and promote wellness .
This year Hard Rock Hotel & Casino properties will be selling Hard Rock Heals bracelets to raise money for the Hard Rock Heals Foundation.