The tongue of the Rolling Stones – Story
The Rolling Stones logo is one of the most iconic rock’n’roll design of all time. It was designed in 1971 by British graphic designer, John Pasche (also created arts for The Who, Jimi Hendrix, Paul McCartney…) used as a principal design element on a number of LP/CD/DVD covers for The Rolling Stones, including Sticky Fingers, a recording released in April, 1971 – He was paid 50 £.
Most people think the mouth represents the lips and tongue of Mick Jager, but it’s wrong. It’s an ovation to Kali also known as Kālikā, an Hindu Goddess associated with “empowerment” or “power”. The name of Kali means black, time, death, lord of death; she is therefore called the Goddess of Time, Change, Power, and Destruction.
The Rolling Stones logo is very eye-catching and is very popular all over the world. It’s one of the most instantly recognized logos ever created.
In 2008, the Victoria and Albert Museam bought the Rolling Stone tongue and lips logo for 50.000 £ (92.500$)
Watch this very interesting interview of John Pasche from the Victoria and Albert Museum: