October is here, and with the arrival of autumn all the Hard Rock Hotels around the world turn pink to support a great cause: the fight against breast cancer. Once again this year, activities have been organised under the Pinktober Ibiza banner to raise awareness and motivate people all around the world to join the fight against breast cancer. The money raised will go to the Ibiza and Formentera Cancer Association (IFCC)
Among the activities scheduled for Pinktober® is a video to raise awareness. The video stars 550 members of staff creating a gigantic pink bow, which is 15 metres long and six metres wide. The highlight of the initiative is a prize draw to win a Fender electric guitar signed by Alejandro Sanz, with proceeds donated to the IFCC. The prize draw is open to both hotel guests and to the general public. All you need to do take part is make a donation and pop your entry form into the urn in the hotel’s Rock Shop. You will get one entry form for every €5 you donate, which means one more chance to be the lucky winner!
Just like last year, Hard Rock Hotel Ibiza is decking itself out in pink. The hotel façade will have pink lighting during the evening and guests will be offered a pink Welcome drink on arrival. There will be a Pinktober® Corner during breakfast and in the Sessions restaurant where we will be selling Pink Drinks for €10, €2.5 of which will be donated to IFCC.
Hard Rock Hotel Ibiza has organised all these activities to raise funds for the IFCC and fund its work to prevent and fight against breast cancer. During the last 16 years, the Pinktober® campaign by Hard Rock International has raised millions of dollars for breast cancer research and awareness activities around the world. What makes this initiative different is that it succeeds in uniting everyone around the cause with events, specific merchandising and music.
Come to the Hard Rock Hotel Ibiza, take part, turn pink and share your photos and supportive messages on social networks with the hashtag Pinktober. We’ll be expecting you!
Support our cause, make your donation:
Ibiza y Formentera contra el cáncer
Banca March – ES 9800 61 0030 640718670114