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Last October 5th and 6th at Hard Rock Hotel Ibiza we celebrated a new edition of Pinktober, an annual initiative promoted by Hard Rock International, which celebrates this 2019 two decades, supporting breast cancer awareness and research. A solidarity event in which we perform different sports activities in which everything we collect will go to the Association Ibiza and Formentera Against Cancer, IFCC.

These days consisted of two sports sessions, one for team volleyball at 3:00 p.m. and another for yoga at 6:00 p.m., both days at the same time. Attendees came with a pink shirt, a symbol of the fight against breast cancer that is commemorated every year in the month of October.

In addition, during the weekend we enable collection polls, mainly located at reception and guest service, where customers can make the donation they consider and all proceeds will go to IFCC, whose job is to support the sick of cancer and their families in the Pitiusas. We also had a limited edition of exclusive merchandising of PINKTOBER available at the Rock Shop.

These two sports sessions will be completed with a solidarity pink cocktail, which also aims to raise funds for this Pitiusa NGO. The president of IFCC, Helen Watson, wanted to thank Hard Rock Hotel Ibiza for the launch of this initiative, “we are especially excited to have us for Pinktober, an awareness meeting in which all the hotel staff already sports their pink tie in the uniform and whose objective is that all the help we get serves to support cancer patients and their families here, in Ibiza and Formentera ”.