Spanish hotel company, Palladium Hotel Group, has been recognised by Hard Rock International as “Brand Marketing Hotels & Casinos Partner of the Year 2016”. The award which was announced at Hard Rock International’s annual global conference which took place in January 2017, acknowledges exceptional marketing initiatives, passion for the brand, a collaborative approach and premium product delivery.
The recognition was awarded to Palladium Hotel Group for its management of two Hard Rock properties; the Hard Rock Hotel Ibiza and the recently opened Hard Rock Hotel Tenerife. Specific acknowledgement went to the properties’ marketing teams for their wide ranging initiatives from PR to pre-opening brand campaigns, photo and film shoots, media events and philanthropic endeavours.
Palladium Hotel Group has 48 hotels and approximately 14.000 rooms in six countries: Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil and operates five brands: Palladium Hotels & Resorts‒with four sub brands: The Royal Suites by Palladium, Grand Palladium Hotels & Resorts, Palladium Hotels and Palladium Boutique Hotels‒, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels, Ayre Hoteles, Only You Hotels, as well as licensed brand Hard Rock Hotels.
The Palladium Hotel Group hotels are characterised by their philosophy of offering customers a high standard of quality in its products and services and excellent value.